WordPress Push Notification Myth in Year 2021

 

When it comes to marketing there are several myths that people often believe in. The fact is, in most cases these myths cause huge damage and let your competitors win the race easily.

These myths can be regarding WooCommerce push notifications, emails, Social media advertising, or so on.

Here you need to know that, you must go for a complete survey before believing in any myth. It will let you wisely take a decision.

One such myth is regarding WordPress Push Notifications. To make it more clear, we are going to discuss a total of 8 myths about WordPress Push Notificationsthat are working against you and preventing you from attaining the success that you deserve.

1. Challenging to Implement: Most marketers believe that WordPress Push Notifications are difficult to implement. And you know what, this myth is created by those people who have never implemented them. This is so because if they have even tried it, the results would have been different.

Although it takes some time and resources to launch these push notifications, once they are launched successfully, you can use them as a ready to use marketing tool. And for this process, you need not hire any specialist. It is easy and you yourself can do it.

2. People are losing their interest in push notifications: This is one of the biggest myths. The thing is, it is not about simply sending push notifications. As, if you are sending a simple push notification then what is the difference between the SMS and push notification.

Push notifications have a lot to offer. They can be personalized. They can be timed and most above all you can use rich media. You can add emojis, graphics, images, videos, gifs, etc to make them more eye-catchy. As a result, you will get better results than other techniques like emails and SMSs. What only they demand is creativity.

3. Conversion rate is lower: Suppose you are a user and you are receiving frequent push notifications and that too on the subjects that you are not interested in at all. What will be your decision?

Obviously, you will not go for a purchase.

On the other hand, the conversion rate differs from industry to industry. If we look at Click-Through-Rates then according to “maxtraffic.com”, the cryptocurrency industry has CTR as high as 30%. If this is not a good result then what else you are expecting, especially in comparison to other marketing techniques.

4. The requirement of a Mobile app for sending Web push notifications: Here you need to know that there are two categories of push notifications, web and mobile. Although, there is a requirement for an app for sending mobile push notifications.

But what about web push notifications? You must know that web push notifications are sent through the browser. It means you even don’t need HTTPS protocol to send web push notifications.

5. Presence of a visitor on a website to receive push notifications: You must be receiving push notifications on a regular basis and that too from different sources. How often do you open a website and then only receive push notifications?

Got your answer?

You must know that just like an app, you are not required to open the app to receive a push notification. The same is the case of Mystrikingly.com . All you need is to make the user accept the invitation during a visit. Once accepted, there is no need to open the browser. The push notifications will be sent, once the internet is active.

6. Expensive: One of the myths that prevent people from implementing push notifications is their higher price. You must know that push notifications are for every business owner.

It doesn’t matter if you own a large scale business or just a beginner with less budget. Push notifications fit every budget requirement and are best for small scale businesses who want to go for inexpensive yet effective marketing.

7. Difficult process: You need not be tech-savvy to send push notifications. Sending push notifications is one of the easiest tasks. It only requires a little knowledge of using a gadget. Rest it requires only one-time practice. This is somewhat similar to sending SMS and email for the first time. The next time you will find it much easier.

8. WordPress push notifications are for desktop users only: Haven’t you heard of the mobile web? If yes, then you must know that the technology is advanced enough and it has made these simple things possible. You can also send these push notifications to your mobile audience.

Conclusion: This is the era of technology where you have almost everything at your fingertips. So why not go for some research and then make a decision. This will let you bust myths of your own. It will also help you in attaining the business growth that you are craving.